Moses - Marketing Simulation Game

Display language

To modulepage Generate PDF

Module / Version:
#70301 / #3

Validity:
Seit SoSe 2023

Default display language:
English

Module title:
Marketing Simulation Game

Credits:
6

Responsible person:
Talke, Katrin

Grading:
benotet

Type of exam:
Portfolioprüfung

Zugehörigkeit

Faculty:
Fakultät VII

Institute:
Institut für Betriebswirtschaftslehre

Area of expertise:
37321400 FG Marketing

Prüfungsausschuss:
Betriebswirtschaftslehre

Kontakt

Office:
H 95

Contact person:
Frermann, Mona

E-mail address:
mona.frermann@tu-berlin.de

Website:

http://www.marketing.tu-berlin.de

Learning Outcomes

The overall objective of this course is to help the student become skilled in the use of marketing planning concepts, with particular emphasis on the determination of marketing strategy considering environmental, competitive, industry, and company characteristics. This course focuses on the analysis to support marketing decisions and aid in the formation of marketing strategy. It addresses behavioral and numerical analysis and the application of analysis in business decisions. The viewpoint that is taken in the course is that of the marketing manager or the analyst advising the marketing manager. The emphasis is on practical marketing analysis for improved decisions and strategy. The course has three objectives: 1) Develop your analytical and decision-making abilities by analyzing actual marketing decision situations and making recommendations. 2) Understand the role and problems faced by a real-world marketing manager. 3) Improve your communication and teamwork skills through case discussion, and group decision-making. To accomplish these objectives, the course will use cases, readings and a marketing strategy game called MARKSTRAT.

Content

In the course of this module students first learn the basics of marketing management by working on different topics and presenting these topics. In the second part of the class students play a computer-aided simulation game named “Markstrat”, which focuses on the managerial issues arising when operating marketing decisions. Students are divided in teams (companies) and operate as marketing managers. Each team’s actions will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.

Module Components

Pflichtgruppe:

All Courses are mandatory.

Course Name	Type	Number	Cycle	Language	SWS	VZ
Marketing Simulation Game	PJ	72 140 L 9418	WiSe	English	4

Workload and Credit Points

Marketing Simulation Game (PJ):

Workload description	Multiplier	Hours	Total
Class attendance	15.0	4.0h	60.0h
Class preparation and follow-up	15.0	8.0h	120.0h
			180.0h(~6 LP)

The Workload of the module sums up to 180.0 Hours. Therefore the module contains 6 Credits.

Description of Teaching and Learning Methods

cf. Contents

Requirements for participation and examination

Desirable prerequisites for participation in the courses:

We recommend to attend at least two of the following courses in advance: „Marketing und Produktionsmanagement“, „Data Analysis & Market Insights“ or/and „Consumer Behavior and Decision Making“.

Mandatory requirements for the module test application:

This module has no requirements.

Module completion

Grading

graded

Type of exam

Portfolio examination

Type of portfolio examination

100 Punkte insgesamt

Language

English

Test elements

Name	Points	Categorie	Duration/Extent
Final Exam: Case Study	30	written	60 minutes
Kick Off Quiz	15	written	20 to 30 minutes
MarkStrat Performance	30	written	60 minutes
MarkStrat Presentation/Report	25	oral	10 slides

Grading scale

Notenschlüssel »Notenschlüssel 4: Fak I, Fak VII«

Gesamtpunktzahl	1.0	1.3	1.7	2.0	2.3	2.7	3.0	3.3	3.7	4.0
100.0pt	90.0pt	85.0pt	80.0pt	76.0pt	72.0pt	67.0pt	63.0pt	59.0pt	54.0pt	50.0pt

Test description (Module completion)

The portfolio examination consists of the following elements, adding up to a maximum of 100 credits. The grading follows the joint conversion key of the School of Economics and Management (decision of the school's council dated May 28, 2014 - FKR VII-4/8-28.05.2014).

Duration of the Module

The following number of semesters is estimated for taking and completing the module:
1 Semester.

This module may be commenced in the following semesters:
Wintersemester.

Maximum Number of Participants

The maximum capacity of students is 40.

Registration Procedures

For information on registration please visit marketing.tu-berlin.de and the belonging ISIS course.

Recommended literature
StratX (Hrsg.): MarkStrat Participant Handbook
David A. Aaker, Strategic Marketing Management, Seventh Edition, Wiley, 2005.

Assigned Degree Programs

Semester:

Zeige auch ausgelaufene Studiengänge und StuPOs

This module is used in the following Degree Programs (new System):

Studiengang / StuPO	StuPOs	Verwendungen	Erste Verwendung	Letzte Verwendung
Wirtschaftsinformatik (B. Sc.)	2	6	SoSe 2023	SoSe 2024
Wirtschaftsingenieurwesen (B. Sc.)	1	3	SoSe 2023	SoSe 2024
Wirtschaftsingenieurwesen (M. Sc.)	1	3	SoSe 2023	SoSe 2024
Wirtschaftsmathematik (M. Sc.)	1	3	SoSe 2023	SoSe 2024

Wirtschaftsingenieurwesen (Bachelor of Science) Wirtschaftsingenieurwesen (Master of Science) Wirtschaftsinformatik (Bachelor of Science) Wirtschaftsmathematik (Master of Science)

Miscellaneous

Requirements: Active, serious and respectful participation in class and small group discussions; thorough reading of course materials; on-time, thoughtful completion of all assignments.

Marketing Simulation Game