Content
Part 1: "Strategic Management and Organisational Change“
Prof. Dr. Dodo zu Knyphausen-Aufseß introduces to the basic concepts of strategic management. Based on the different schools of thought of strategic management, aspects of corporate strategy (diversification, role of corporate headquarters) and business strategies (industry analysis and evolution) are discussed. The course content is constantly adapted to current developments. Discussions with experts from business and consulting practice help to deepen the content and to test the academic approaches.
Part 2: “Business Ecosystems”
The course addresses the emerging topic of business ecosystems and digital platforms. The lecturer, Prof. Dr Ulrich Pidun, is partner and director at Boston Consulting Group and fellow at the BCG Henderson Institute (BCG’s think tank). He has researched business ecosystems over the last four years and published more than 20 papers and a book on the topic. The course covers the theoretical foundations and frameworks for understanding business ecosystems; practical approaches for designing, managing and competing with business ecosystems; and required capabilities, success factors, typical failure modes and how to avoid them. Teaching formats include lectures, student case study presentations, open discussions and an interactive business ecosystem game.
