Moses - Standardisation and Plattform Management

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Diese Modulbeschreibung gilt nicht im aktuellen Semester.

Die Modulbeschreibung gilt nur für den Zeitraum SS 2017 - SoSe 2020. Die Version für das aktuelle Semester (SoSe 2024) finden Sie hier: Modulbeschreibung des SoSe 2024

Module / Version:
#70029 / #3

Validity:
SS 2017 - SoSe 2020

Default display language:
English

Module title:
Standardisation and Plattform Management

Credits:
6

Responsible person:
Blind, Knut

Grading:
benotet

Type of exam:
Portfolioprüfung

Zugehörigkeit

Faculty:
Fakultät VII

Institute:
Institut für Technologie und Management

Area of expertise:
37335100 FG S-Professur Innovationsökonomie

Prüfungsausschuss:
Betriebswirtschaftslehre

Kontakt

Office:
H 47

Contact person:
Essoun, Brigitte

E-mail address:
knut.blind@tu-berlin.de

Website:

https://www.tu.berlin/inno

Learning Outcomes

Aim: Students passing this curriculum will have a good understanding of standardisation, network effects and platform strategies and their economic impact on the microlevel of companies as well as the macrolevel of the national, European and global innovation landscape. Description: This series of introductory lectures will deal with standards, dominant designs and platforms covering examples from different industries e.g. ICT. The holistic perspective of this course covers findings from the field of innovation economics, platform management and applied standardisation research. It integrates practical knowledge about harmonization, standardisation and network economics into a coherent curriculum which platform strategies build on. Context: From an economics and business perspective, standardisation can act as an innovation catalyst by facilitating knowledge transfer and technology diffusion in the market. Standards and platforms are elements of the technical infrastructure of our society. They facilitate the exchange of goods, services and information. Standards provide users with a common terminology or accepted aspects of measuring and testing*. Standards function as a platform for new innovations to flourish and for an infrastructure to be formed. Platforms use standardised interfaces to build a network of compatible products to gain a large installed base and increase switching costs. Industries defined by platform technologies, commonly see a single dominant platform emerge as an industry wide de-facto standard because the management of platforms is especially vulnerable to factors like network externalities. A successful example is the mobile telephone, which rapid diffusion in Europe benefited from the timely release of the GSM standard. As a further example, laser technology, for which the German industry achieved a leading position both in Europe and worldwide via early standardisation can be mentioned. The introduction of a common charging plug for electric cars is yet another example, and will likely facilitate the development of a wide spread charging station infrastructure. * Some of these standards we are aware of like standardised paper sizes, standards in the www, plugs and sockets of electronic equipment, bolts matching nuts etc.. Other standards we may not be aware of like standards for the height of steps on a flight of stairs or standards for the safety of playground equipment

Content

1. Introduction 2. The Standardisation Process 3. European and International Standardisation 4. Standardisation within the Regulatory Framework 5. Standardisation Consortia and Fora 6. Management Standards 7. Standardisation Strategies 8. Standardisation and Innovation 8.1. Standardisation Foresight 8.2. Standardisation and Research 8.3. Standardisation and Innovation 8.4. Standardisation and Intellectual Property Rights 9. Standardisation and Internet of Things 10. Standardisation and Sustainability 11. Standard Wars and Dominant Designs 12. From Network Externalities to Multi-sided Markets 13. Platform Strategies 14. Regulation of Platforms

Module Components

Pflichtgruppe:

All Courses are mandatory.

Course Name	Type	Number	Cycle	Language	SWS	VZ
Strategic Standardisation	VL	73 510 L 284	SoSe	English	2
Strategic Standardisation	UE	73 510 L 5802	SoSe	English	2

Workload and Credit Points

Strategic Standardisation (VL):

Workload description	Multiplier	Hours	Total
Class attendance	15.0	2.0h	30.0h
Exam preparation	1.0	30.0h	30.0h
Preparation and revision	15.0	2.0h	30.0h
			90.0h(~3 LP)

Strategic Standardisation (UE):

Workload description	Multiplier	Hours	Total
Class attendance	15.0	2.0h	30.0h
Exam preparation	1.0	30.0h	30.0h
Preparation and revision	15.0	2.0h	30.0h
			90.0h(~3 LP)

The Workload of the module sums up to 180.0 Hours. Therefore the module contains 6 Credits.

Description of Teaching and Learning Methods

Lecture and exercise. Guest lectures and assignment as part of the exercise.

Requirements for participation and examination

Desirable prerequisites for participation in the courses:

Preferable: Basic skills in accordance with Business and Economics courses

Mandatory requirements for the module test application:

This module has no requirements.

Module completion

Grading

graded

Type of exam

Portfolio examination

Type of portfolio examination

100 Punkte insgesamt

Language

English

Test elements

Name	Points	Categorie	Duration/Extent
Exercise (guest lectures, assignment)	30	written	flexibel
Lecture (written exam)	70	written	85

Grading scale

Notenschlüssel »Notenschlüssel 4: Fak I, Fak VII«

Gesamtpunktzahl	1.0	1.3	1.7	2.0	2.3	2.7	3.0	3.3	3.7	4.0
100.0pt	90.0pt	85.0pt	80.0pt	76.0pt	72.0pt	67.0pt	63.0pt	59.0pt	54.0pt	50.0pt

Test description (Module completion)

The portfolio examination consists of the following elements, adding up to a maximum of 100 credits. The grading follows the joint conversion key of the School of Economics and Management (decision of the school's council dated May 28, 2014 - FKR VII-4/8-28.05.2014).

Duration of the Module

The following number of semesters is estimated for taking and completing the module:
1 Semester.

This module may be commenced in the following semesters:
Sommersemester.

Maximum Number of Participants

This module is not limited to a number of students.

Registration Procedures

The registration for the lecture and the tutorial takes place by visiting the first lecture in term.

Recommended literature
A current time schedule is available on our website. References and lecture notes will be available on https://isis.tu-berlin.de.

Assigned Degree Programs

Semester:

Zeige auch ausgelaufene Studiengänge und StuPOs

This module is used in the following Degree Programs (new System):

	Studiengang / StuPO	StuPOs	Verwendungen	Erste Verwendung	Letzte Verwendung
This module is not used in any degree program.

Students of other degrees can participate in this module without capacity testing.

Miscellaneous

No information

Standardisation and Plattform Management