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Venture Campus



#70256 / #2

SS 2017 - SS 2017

Fakultät VII

H 76

Institut für Technologie und Management

37335200 FG Entrepreneurship und Innovationsmanagement

Kratzer, Jan

Perner, Susanne

POS-Nummer PORD-Nummer Modultitel
70060 29915 Venture Campus

Learning Outcomes

- The ability to successfully apply the learned knowledge for development of a new product or business concept - The ability to systematically explore and create ideas or modify existing business ideas for answering market needs - The ability to systematically explore obstacles in building a viable business concept based on a technology - An in-depth understanding of the different phases of a business development process - The ability to transform new ideas into business solutions for a commercial market environment, combined with decision-making and leadership competencies - The ability to work in multi-disciplinary teams - The ability to present a concept to an internal audience as well as to an external panel of financiers - The ability to reflect upon ethical and team processes.


Business Plan development in stages – (a) Idea generation – (b) Business concept development – (c) Business plan conceptualization – (d) Business Plan presentation Business concept development is facilitated by a mix between input sessions with experts, interactive discussions and mentoring by faculty staff. In addition, principles from business ethics, IP Management, and market research are part of the curriculum and are thus incorporated into the learning process.

Module Components


All Courses are mandatory.

Course Name Type Number Cycle Language SWS
Venture Campus IV 73 52 L 11 WS/SS English 4

Workload and Credit Points

Venture Campus (IV):

Workload description Multiplier Hours Total
Class attendance 15.0 4.0h 60.0h
60.0h(~2 LP)

Course-independent workload:

Workload description Multiplier Hours Total
Group work 15.0 8.0h 120.0h
120.0h(~4 LP)
The Workload of the module sums up to 180.0 Hours. Therefore the module contains 6 Credits.

Description of Teaching and Learning Methods

The module features the following teaching methods: - Input sessions by internal staff - Interactive elements such as group discussions, plenary discussions and team presentations in the plenary - Input sessions by external experts (incl. practitioners) - Q&A sessions - Mentoring sessions with internal staff - Drop-in surgeries with internal and external experts VENTURE CAMPUS starts with an introductory session, followed by an idea presentation (either in sales pitch or in poster format). Based on the ideas and the team requirements presented, participants group around ideas and form teams of max. 5 people. The teams are multidisciplinary. VENTURE CAMPUS is mainly characterized by project work based on the stages of Business Plan creation. Project work is supported by mentors/ coaches. In addition, VENTURE CAMPUS includes applied lectures from both academics and practitioners. Towards the end of the course, the students are trained to present their Business Plans. The course ends with a Business Plan pitch to a combined audience of participants, internal staff, and a panel of external financiers.

Requirements for participation and examination

Desirable prerequisites for participation in the courses:

Students have to be at Master’s level.

Mandatory requirements for the module test application:

No information

Module completion



Type of exam

Portfolio examination

Type of portfolio examination

100 points in total



Test elements

Name Points Categorie Duration/Extent
Evaluation of business plan presentation 50 oral 20 min. per team
Evaluation of written business plan 50 written 25 pp. (excl. app) per team

Grading scale

Test description (Module completion)

The portfolio examination consists of the following elements, adding up to a maximum of 100 credits. The grading follows the joint conversion key of the School of Economics and Management (decision of the school's council dated May 28, 2014 - FKR VII-4/8-28.05.2014).

Duration of the Module

The following number of semesters is estimated for taking and completing the module:
1 Semester.

This module may be commenced in the following semesters:
Winter- und Sommersemester.

Maximum Number of Participants

The maximum capacity of students is 70.

Registration Procedures

No application required for students with compulsory participation (e.g. IME, ICT). All other applicants please register on Please wait for confirmation of participation by the course coordinators.

Recommended reading, Lecture notes

Lecture notes

Availability:  unavailable

Electronical lecture notes

Availability:  unavailable


Recommended literature
Berry, Tim (2006): Hurdle – The Book on Business Planning. (
Bygrave, William D. (1997): The Portable MBA in Entrepreneurship, S. 1-26. New York, John Wiley.
Osterwalder, Alexander und Pigneur, Yves (2010): Business Model Generation. New Jersey, John Wiley.
Sahlman, William (1997): How To Write A Great Business Plan. Harvard Business Review, Juli/Aug.
Stevenson, Howard H. und Jarillo, J. Carlos (1990): A Paradigm of Entrepreneurship: Entrepreneurial Management. In: Strategic Management Journal, 11 (Summer), S. 17-27.

Assigned Degree Programs

This moduleversion is used in the following modulelists:


No information