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Business Research Methods



#70113 / #9

Seit WS 2020/21

Fakultät VII

H 76

Institut für Technologie und Management

37335200 FG Entrepreneurship und Innovationsmanagement

Kratzer, Jan

Kratzer, Jan

POS-Nummer PORD-Nummer Modultitel
2111800 26445 Business Research Methods

Learning Outcomes

The primary aim of this course is to introduce students to qualitative research methods used most frequently by business scholars, particularly within the domains of innovation and entrepreneurship studies. Knowledge of these methodological approaches is critical to the comprehension of academic publications, the evaluation of empirical studies and the design and implementation of own research projects. The specific learning objectives of this course are as follows. At the end of the semester, students who have successfully participated in this course should be able to: 1. Explain fundamental research philosophies and approaches pursued by business scholars 2. Identify methodological approaches suitable to investigate different types of qualitative research questions 3. Describe and understand the main features and procedures of different quantitative methods 4. Critically evaluate the quality of the methodological approaches presented in published studies


- Fundamental research approaches and philosophies - Approaches to literature searches and literature reviews - The use of theory, hypotheses and variables in business research - Research designs, sampling approaches and ethical issues - Evaluation criteria in quantitative and qualitative research - Quantitative methods (e.g. regression, HLM)

Module Components


All Courses are mandatory.

Course Name Type Number Cycle Language SWS
Business Research Methods VL 73 120 L 6031 WS/SS German 2
Business Research Methods UE 73 120 L 6032 WS/SS German 2

Workload and Credit Points

Business Research Methods (VL):

Workload description Multiplier Hours Total
Class attendance 15.0 2.0h 30.0h
Course preparation and readings 15.0 2.0h 30.0h
60.0h(~2 LP)

Business Research Methods (UE):

Workload description Multiplier Hours Total
Class attendance 15.0 2.0h 30.0h
Course preparation and readings 15.0 2.0h 30.0h
60.0h(~2 LP)

Course-independent workload:

Workload description Multiplier Hours Total
Exam and assignment preparation 1.0 60.0h 60.0h
60.0h(~2 LP)
The Workload of the module sums up to 180.0 Hours. Therefore the module contains 6 Credits.

Description of Teaching and Learning Methods

The learning and assessment strategy pursued in this course is designed to facilitate and ascertain the students’ attainment of the previously listed course objectives. The course is an integrated module, i.e. lectures and seminars are merged and must be attended together in the same semester. The course consists of lectures and a variety of interactive approaches, including discussions of the assigned readings, brainstorming, practical exercises and small group exercises. In the sessions, journal article excerpts, tables, statistics, coding results etc. will be used to provide illustrative examples of different methods and approaches.

Requirements for participation and examination

Desirable prerequisites for participation in the courses:

Basic knowledge in qualitative research.

Mandatory requirements for the module test application:

No information

Module completion



Type of exam

Written exam




120 minutes

Duration of the Module

The following number of semesters is estimated for taking and completing the module:
1 Semester.

This module may be commenced in the following semesters:
Winter- und Sommersemester.

Maximum Number of Participants

The maximum capacity of students is 25.

Registration Procedures

The participants are asked to enroll in ISIS.

Recommended reading, Lecture notes

Lecture notes

Availability:  unavailable

Electronical lecture notes

Availability:  unavailable


Recommended literature
No recommended literature given.

Assigned Degree Programs

This module is used in the following Degree Programs (new System):

This moduleversion is used in the following modulelists:

Verwendungen (4)
Studiengänge: 1 Stupos: 1 Erstes Semester: WS 2020/21 Letztes Semester: SoSe 2021


No information