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Business Research Methods

6 LP


#70113 / #1

SS 2014 - WS 2015/16

Fakultät VII

H 71

Institut für Technologie und Management

37335200 FG Entrepreneurship und Innovationsmanagement

Gemünden, Hans Georg

Rank, Johannes

POS-Nummer PORD-Nummer Modultitel
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Learning Outcomes

The primary aim of this course is to introduce students to the majority of the quantitative as well as qualitative research methods used most frequently by management scholars, particularly within the domains of innovation and entrepreneurship studies. Knowledge of these methodological approaches is critical to the comprehension of academic publications, the evaluation of empirical studies and the design of own research projects. The specific learning objectives of this course are as follows. At the end of the semester, students who have successfully participated in this course should be able to: 1. Explain fundamental research philosophies and approaches pursued by business scholars 2. Identify methodological approaches suitable to investigate different types of research questions 3. Interpret the meaning of the most important statistical indicators featured in quantitative analyses 4. Describe the main features and procedures of different qualitative methods 5. Critically evaluate the quality of the methodological approaches presented in published studies


- Fundamental research approaches and philosophies - Approaches to literature searches and literature reviews - The use of theory, hypotheses and variables in management research - Research designs, sampling approaches and ethical issues - Evaluation criteria in quantitative and qualitative research - Quantitative methods (e.g., correlation, regression, structural equation modeling, meta-analysis) - Qualitative methods (e.g., interview approaches, case study methods, grounded theory analysis)

Module Components


All Courses are mandatory.

Course Name Type Number Cycle Language SWS
Business Research Methods VL 73 12 L 16 SS German 2
Business Research Methods UE 73 12 L 17 SS German 2

Workload and Credit Points

Business Research Methods (VL):

Workload description Multiplier Hours Total
Class attendance 15.0 2.0h 30.0h
Course preparation and readings 15.0 2.0h 30.0h
60.0h(~2 LP)

Business Research Methods (UE):

Workload description Multiplier Hours Total
Class attendance 15.0 2.0h 30.0h
Course preparation and readings 15.0 2.0h 30.0h
60.0h(~2 LP)

Course-independent workload:

Workload description Multiplier Hours Total
Exam and assignment preparation 1.0 60.0h 60.0h
60.0h(~2 LP)
The Workload of the module sums up to 180.0 Hours. Therefore the module contains 6 Credits.

Description of Teaching and Learning Methods

The learning and assessment strategy pursued in this course is designed to facilitate and ascertain the students’ attainment of the previously listed course objectives. The course is an integrated module, i.e. lectures and seminars are merged and must be attended together in the same semester. The course consists of lectures and a variety of interactive approaches, including discussions of the assigned readings, point-counterpoint debates, think-pair-share exercises and small group exercises. In most sessions, journal article excerpts (e.g., tables with statistical or coding results) will be discussed to provide illustrative examples of the different methods.

Requirements for participation and examination

Desirable prerequisites for participation in the courses:

Research methods and statistics (Bachelor module)

Mandatory requirements for the module test application:

No information

Module completion



Type of exam:

Portfolio examination



Type of portfolio examination

No information

Test elements

Name Categorie Duration/Extent
Written critique of an academic journal article 40 No information
Written test 60 No information

Grading scale

No grading scale given

Test description (Module completion)

The portfolio examination consists of the following elements, adding up to a maximum of 100 credits. The grading follows the joint conversion key of the School of Economics and Management (decision of the school's council dated May 28, 2014 - FKR VII-4/8-28.05.2014).

Duration of the Module

This module can be completed in one semester.

Maximum Number of Participants

The maximum capacity of students is 50.

Registration Procedures

A notification is made via the online administration of the Chair. The registration information is available on the Internet at

Recommended reading, Lecture notes

Lecture notes

Availability:  unavailable

Electronical lecture notes

Availability:  available
Additional information:


Recommended literature
Relevant literature is available in the registered book section in the business library and in a binder in the innovation management department.

Assigned Degree Programs

Zurzeit wird die Datenstruktur umgestellt. Aus technischen Gründen wird die Verwendung des Moduls während des Umstellungsprozesses in zwei Listen angezeigt.

This module is used in the following modulelists:

This module is used in the following Degree Programs (new System):


    The Chair of Innovation and Technology Management offers a wide range of bachelor's and master's theses, which are related to the research priorities of the chair. In addition to practically oriented work, which is offered in cooperation with industrial and service companies, the staff of the chair supervises empirical research projects. Detailed information on the subject is available on the website of the Department.