Learning Outcomes
- The ability to successfully apply the learned knowledge for development of a new product or business concept
- The ability to systematically explore and create ideas or modify existing business ideas for answering market needs
- The ability to systematically explore obstacles in building a viable business concept based on a technology
- An in-depth understanding of the different phases of a business development process
- The ability to transform new ideas into business solutions for a commercial market environment, combined with decision-making and
leadership competencies
- The ability to work in multi-disciplinary teams
- The ability to present a concept to an internal audience as well as to an external panel of financiers
- The ability to reflect upon ethical and team processes.
Content
Business Plan development in stages – (a) Idea generation – (b) Business concept development – (c) Business plan conceptualization – (d) Business Plan presentation.
Business concept development is facilitated by a mix between input sessions with experts, interactive discussions and mentoring by faculty
staff. In addition, principles from business ethics, IP Management, and market research are part of the curriculum and are thus incorporated
into the learning process.
Description of Teaching and Learning Methods
Das Modul beinhaltet folgende Lehrmethoden:
- Vorlesungen von Lehrstuhlmitarbeitern
- Interaktive Elemente wie Gruppendiskussionen, Plenar-Diskussionen und Gruppenpräsentationen im Plenum
- Vorlesungen von externen Gästen (Praktiker)
- Interaktive Teile mit Fragen und Antworten
- Sitzungen mit Mentoren und Lehrstuhlmitarbeitern
- Sprechstundentermine mit internen und externen Kursmitarbeitern
VENTURE CAMPUS - ICT Innovation beginnt mit einführenden Vorlesungen, gefolgt von Ideenpräsentationen (entweder mit Postern, oder
Kurzpräsentationen). Basierend auf den Präsentationen und den Anforderungen an die gesuchten Teammitglieder, werden Gruppen mit
maximal 5 Mitgliedern gebildet. Bevorzugt werden interdisziplinäre Gruppen. VENTURE CAMPUS - ICT Innovation basiert hauptsächlich auf Projektarbeit, die zur Anfertigung eines Business Plans führt. VENTURE CAMPUS - ICT Innovation beinhaltet angewandten Vorlesungsstoff mit Input von Akademikern und Praktikern. Am Ende des Kurses präsentieren die Studierenden den erstellten Businessplan. Der Kurs endet mit Abschlusspräsentationen der Geschäftskonzepte vor einem Auditorium aus Kursteilnehmer/innen, Lehrstuhlmitarbeiter/innen und eingeladenen externen Gästen.
Description of Teaching methods:
The module features the following teaching methods:
- Input sessions by internal staff
- Interactive elements such as group discussions, plenary discussions and team presentations in the plenary
- Input sessions by external experts (incl. practitioners)
- Q&A sessions
- Mentoring sessions with internal staff
- Drop-in surgeries with internal and external experts VENTURE CAMPUS - ICT Innovation starts with an introductory session, followed by an idea presentation (either in sales pitch or in poster format). Based on the ideas and the team requirements presented, participants group around ideas and form teams of max. 5 people. The teams are multidisciplinary.
VENTURE CAMPUS - ICT Innovation is mainly characterized by project work based on the stages of Business Plan creation. Project work is supported by mentors/ coaches. In addition, VENTURE CAMPUS - ICT Innovation includes applied lectures from both academics and practitioners. Towards the end of the course, the students are trained to present their Business Plans. The course ends with a Business Plan pitch to a combined audience of participants, internal staff, and a panel of external financiers.
