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Sustainable Marketing



#70026 / #4

SS 2017 - SS 2019

Fakultät VII

H 95

Institut für Betriebswirtschaftslehre

37321400 FG Marketing

Talke, Katrin

Talke, Katrin

POS-Nummer PORD-Nummer Modultitel
2346650 38053 Sustainable Marketing

Learning Outcomes

By completing the course “Sustainable Marketing”, students gain an understanding of different aspects of sustainability and its impact on marketing. Participants are also able to comprehend consumer decision-making and the role ecological, social and customer-specific goals play in the development of marketing strategies. Furthermore, they learn about marketing elements, which can be designed into a customer-related and sustainable marketing mix. The course also deals with barriers towards implementing such a marketing mix well as measures to overcome these barriers.


In times of climate change, resources scarcity, the extinction of species and poverty in many countries, aspects of sustainability come to the forefront of society’s concerns. Companies have to consider the changing requirements that result from those changes in their marketing processes. The course ‘Sustainable Marketing’ provides an overview about the principles and concepts of sustainability in marketing. Consequently, it covers the main stages of a marketing process: the development of marketing goals, the planning of strategic and operative marketing activities and their implementation and control.

Module Components


All Courses are mandatory.

Course Name Type Number Cycle Language SWS
Sustainable Marketing PJ 72 140 L 6305 WS English 4

Workload and Credit Points

Sustainable Marketing (PJ):

Workload description Multiplier Hours Total
Class attendance 15.0 4.0h 60.0h
Class preparation and follow-up 15.0 4.0h 60.0h
Group work 1.0 60.0h 60.0h
180.0h(~6 LP)
The Workload of the module sums up to 180.0 Hours. Therefore the module contains 6 Credits.

Description of Teaching and Learning Methods

The theoretical knowledge acquired in the lecture is applied to practical case studies in the tutorial.

Requirements for participation and examination

Desirable prerequisites for participation in the courses:

There are no prerequisites for the participation in this module.

Mandatory requirements for the module test application:

No information

Module completion



Type of exam

Portfolio examination

Type of portfolio examination

100 points in total



Test elements

Name Points Categorie Duration/Extent
Presentation 50 oral 15 min.
Exam 50 written 60 min.

Grading scale

Test description (Module completion)

The portfolio examination consists of the following elements, adding up to a maximum of 100 credits. The grading follows the joint conversion key of the School of Economics and Management (decision of the school's council dated May 28, 2014 - FKR VII-4/8-28.05.2014).

Duration of the Module

The following number of semesters is estimated for taking and completing the module:
1 Semester.

This module may be commenced in the following semesters:

Maximum Number of Participants

The maximum capacity of students is 20.

Registration Procedures

Information, dates, and deadlines are posted on the website at the beginning of each semester.

Recommended reading, Lecture notes

Lecture notes

Availability:  unavailable

Electronical lecture notes

Availability:  available
Additional information:


Recommended literature
Belz, F. & Peattie, K. (2010). Sustainability Marketing: A Global Perspective, New York (Wiley)

Assigned Degree Programs

This module is used in the following Degree Programs (new System):


No information