Moses - Sustainable Marketing

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Diese Modulbeschreibung gilt nicht im aktuellen Semester.

Die Modulbeschreibung gilt nur für den Zeitraum SS 2017 - SS 2019.

Module / Version:
#70026 / #4

Validity:
SS 2017 - SS 2019

Default display language:
English

Module title:
Sustainable Marketing

Credits:
6

Responsible person:
Talke, Katrin

Grading:
benotet

Type of exam:
Portfolioprüfung

Zugehörigkeit

Faculty:
Fakultät VII

Institute:
Institut für Betriebswirtschaftslehre

Area of expertise:
37321400 FG Marketing

Prüfungsausschuss:
Betriebswirtschaftslehre

Kontakt

Office:
H 95

Contact person:
Talke, Katrin

E-mail address:
No information

Website:

https://www.tu.berlin/marketing/studium-lehre/lehrveranstaltungen

Learning Outcomes

By completing the course “Sustainable Marketing”, students gain an understanding of different aspects of sustainability and its impact on marketing. Participants are also able to comprehend consumer decision-making and the role ecological, social and customer-specific goals play in the development of marketing strategies. Furthermore, they learn about marketing elements, which can be designed into a customer-related and sustainable marketing mix. The course also deals with barriers towards implementing such a marketing mix well as measures to overcome these barriers.

Content

In times of climate change, resources scarcity, the extinction of species and poverty in many countries, aspects of sustainability come to the forefront of society’s concerns. Companies have to consider the changing requirements that result from those changes in their marketing processes. The course ‘Sustainable Marketing’ provides an overview about the principles and concepts of sustainability in marketing. Consequently, it covers the main stages of a marketing process: the development of marketing goals, the planning of strategic and operative marketing activities and their implementation and control.

Module Components

Pflichtgruppe:

All Courses are mandatory.

Course Name	Type	Number	Cycle	Language	SWS	VZ
Sustainable Marketing	PJ	72 140 L 6305	WiSe	English	4

Workload and Credit Points

Sustainable Marketing (PJ):

Workload description	Multiplier	Hours	Total
Class attendance	15.0	4.0h	60.0h
Class preparation and follow-up	15.0	4.0h	60.0h
Group work	1.0	60.0h	60.0h
			180.0h(~6 LP)

The Workload of the module sums up to 180.0 Hours. Therefore the module contains 6 Credits.

Description of Teaching and Learning Methods

The theoretical knowledge acquired in the lecture is applied to practical case studies in the tutorial.

Requirements for participation and examination

Desirable prerequisites for participation in the courses:

There are no prerequisites for the participation in this module.

Mandatory requirements for the module test application:

This module has no requirements.

Module completion

Grading

graded

Type of exam

Portfolio examination

Type of portfolio examination

100 Punkte insgesamt

Language

English

Test elements

Name	Points	Categorie	Duration/Extent
Presentation	50	oral	15 min.
Exam	50	written	60 min.

Grading scale

Notenschlüssel »Notenschlüssel 4: Fak I, Fak VII«

Gesamtpunktzahl	1.0	1.3	1.7	2.0	2.3	2.7	3.0	3.3	3.7	4.0
100.0pt	90.0pt	85.0pt	80.0pt	76.0pt	72.0pt	67.0pt	63.0pt	59.0pt	54.0pt	50.0pt

Test description (Module completion)

The portfolio examination consists of the following elements, adding up to a maximum of 100 credits. The grading follows the joint conversion key of the School of Economics and Management (decision of the school's council dated May 28, 2014 - FKR VII-4/8-28.05.2014).

Duration of the Module

The following number of semesters is estimated for taking and completing the module:
1 Semester.

This module may be commenced in the following semesters:
Wintersemester.

Maximum Number of Participants

The maximum capacity of students is 20.

Registration Procedures

Information, dates, and deadlines are posted on the website at the beginning of each semester.

Recommended literature
Belz, F. & Peattie, K. (2010). Sustainability Marketing: A Global Perspective, New York (Wiley)

Assigned Degree Programs

Semester:

Zeige auch ausgelaufene Studiengänge und StuPOs

This module is used in the following Degree Programs (new System):

	Studiengang / StuPO	StuPOs	Verwendungen	Erste Verwendung	Letzte Verwendung
This module is not used in any degree program.

Miscellaneous

No information

Sustainable Marketing