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Strategic Standardization and Platform Management



#70029 / #4

WS 2020/21 - WS 2021/22

Fakultät VII

MAR 2-5

Institut für Technologie und Management

37335100 FG S-Professur Innovationsökonomie

Blind, Knut

Essoun, Brigitte

POS-Nummer PORD-Nummer Modultitel
20580 21953 Standardisation and Plattform Management
38078 Fehler in der Verknüpfung: Nicht gefunden
2349883 42660 Strategic Standardization and Platform Management

Learning Outcomes

Aim: Students passing this curriculum will have a good understanding of standardization, network effects and platform strategies and their economic impact on the microlevel of companies as well as the macrolevel of the national, European and global innovation landscape. Description: This series of introductory lectures will deal with standards, dominant designs and platforms covering examples from different industries e.g. ICT. The holistic perspective of this course covers findings from the field of innovation economics, platform management and applied standardization research. It integrates practical knowledge about harmonization, standardization and network economics into a coherent curriculum which platform strategies build on. Context: From an economics and business perspective, standardization can act as an innovation catalyst by facilitating knowledge transfer and technology diffusion in the market. Standards and platforms are elements of the technical infrastructure of our society. They facilitate the exchange of goods, services and information. Standards provide users with a common terminology or accepted aspects of measuring and testing*. Standards function as a platform for new innovations to flourish and for an infrastructure to be formed. Platforms use standardized interfaces to build a network of compatible products to gain a large installed base and increase switching costs. Industries defined by platform technologies, commonly see a single dominant platform emerge as an industry wide de-facto standard because the management of platforms is especially vulnerable to factors like network externalities. A successful example is the mobile telephone, which rapid diffusion in Europe benefited from the timely release of the GSM standard. As a further example, laser technology, for which the German industry achieved a leading position both in Europe and worldwide via early standardization can be mentioned. The introduction of a common charging plug for electric cars is yet another example, and will likely facilitate the development of a wide spread charging station infrastructure. * Some of these standards we are aware of like standardised paper sizes, standards in the www, plugs and sockets of electronic equipment, bolts matching nuts etc.. Other standards we may not be aware of like standards for the height of steps on a flight of stairs or standards for the safety of playground equipment


1. Introduction 2. Formal Standardization 3. Standards Consortia and Fora  4. Company Standards  5. Private Standards  6. Quality Infrastructure  7. Standards in GVCs  8. Sustainability and Eco Labels  9. Research, Innovation and Standardization 10. IPR and Standardization 11. Standardization Policy 12. Platform Management I 13. Platform Management II

Module Components


All Courses are mandatory.

Course Name Type Number Cycle Language SWS
Strategic Standardization and Platform Management UE 73 51 L 24 SS English 2
Strategic Standardization and Platform Management VL 73 510 L 284 SS English 2

Workload and Credit Points

Strategic Standardization and Platform Management (UE):

Workload description Multiplier Hours Total
Attendance 15.0 2.0h 30.0h
Pre/post processing 15.0 4.0h 60.0h
90.0h(~3 LP)

Strategic Standardization and Platform Management (VL):

Workload description Multiplier Hours Total
Attendance 15.0 2.0h 30.0h
Pre/post processing 15.0 4.0h 60.0h
90.0h(~3 LP)
The Workload of the module sums up to 180.0 Hours. Therefore the module contains 6 Credits.

Description of Teaching and Learning Methods

Lecture and exercise. Guest lectures by industry experts and scientists. As part of the exercise a short seminar paper has to be written.

Requirements for participation and examination

Desirable prerequisites for participation in the courses:

Basic skills in accordance with Business and Economics courses (not mandatory)

Mandatory requirements for the module test application:

No information

Module completion



Type of exam

Portfolio examination

Type of portfolio examination

100 points in total



Test elements

Name Points Categorie Duration/Extent
Exercise - essay 30 written about 5 pages
Exercise - Multiple Choice Test 20 written about 20 Minutes
Lecture - written exam 50 written 60 Minutes

Grading scale

Test description (Module completion)

The portfolio examination consists of the following elements, adding up to a maximum of 100 credits. The grading follows the joint conversion key of the School of Economics and Management (decision of the school's council dated May 28, 2014 - FKR VII-4/8-28.05.2014).

Duration of the Module

The following number of semesters is estimated for taking and completing the module:
1 Semester.

This module may be commenced in the following semesters:

Maximum Number of Participants

This module is not limited to a number of students.

Registration Procedures

The registration procedure for the lecture and the tutorial will be presented during the first lecture in term.

Recommended reading, Lecture notes

Lecture notes

Availability:  unavailable

Electronical lecture notes

Availability:  available
Additional information:


Recommended literature
The latest version of the schedule is available on our website. References and lecture notes will be available on

Assigned Degree Programs

This module is used in the following Degree Programs (new System):

Students of other degrees can participate in this module without capacity testing.


No information