Ansicht nach Raum HBS 406 (Phonetiklabor)

FORMAT

In-person, potentially guest presentations & interviews,

10 am – 2 pm, April 17 to June 5, HBS 4.06 MA-MED 7/2

COURSE LANGUAGE

This course will primarily be held in English, however, with a bilingual and integrative approach. Guest speakers may present in English or German. Your instructor may switch to German as needed for clarification; you may ask and comment in German as you wish; student tasks (presentations, exams, quizzes etc.) can be completed in German upon request. The general credo will be that English is the new ‘lingua franca’ while bearing in mind that only a minority of the world’s population are native speakers of English!

COURSE CLASSIFICATION

Module: Medien und Organisation (MA-MED 7/2); 3 CTS / 3 ‘Leistungspunkte’

This course introduces economic perspectives to analyze change and contemporary issues in mediated communication. Through a mix of German and English readings, the course will first introduce key definitions and economic principles. It will then discuss these principles across key media industries/platforms - broadcasting, print, and online – and business models (non-profit, publicly funded, for-profit).

Change in media economics and industries will be analyzed considering media history, political and legal matters, recent evolutions and current issues. Guest speakers from media companies may present in person or virtually; furthermore, students may conduct & record interviews with experts to write a summarizing statement of the interview or to describe a brief case study/application for their ‘examination’ (Prüfungsleistung).

The purpose of this course is to teach communication students about some of the most important issues across the core media industries by examining critical political and economic factors that shape them. The course will increase the economic literacy of the participants and provide a consistent set of core questions and concepts – a tool kit – to help analyze, innovate, lead, and be successful in these and other industries. The students will leave the class equipped to understand the political and economic dynamics that are shaping the evolution of communication and media.

LEARNING GOALS (based on module MA-MED 7/2)

• knowledge of the conditions and effects of communication that result from the economic requirements and goals of organizations (e.g., companies, parties, cultural institutions).
• understanding systems and distributions of mediated messages as they are characterized by economic processes and related legal aspects 
• ability to identify and reflect on the specific implications and problems associated with the economic challenges of organized communication.
• Ability to develop own strategies for the use of media in organizations and implement them in an exemplary manner: set goals, use and adapt content to different distribution media.
• problem-solving, conceptual and design skills as well as teamwork skills in addition to methodological and analytical skills.
• Skills in presenting research, design and other work results in oral (e.g. group discussion, presentation) and written form (paper, text submissions).

Course is in bilingual format, with English and German contributions allowed.

Learning goals:

• gain a broad overview of media and communication theories, essential for the study and evaluation of media and communication situations.
• ability to compare different media and communication theories, to evaluate their suitability for describing communication relationships and to present their historical development.
• knowledge of theories to flexibly understand and illustrate the connection between different social phenomena and certain media and communication relationships, as well as to identify communication problems and to develop situational proposals for solutions
• developed text competence to comprehend and reproduce complex arguments.
• ability to apply acquired knowledge, skills and abilities on the basis of new and original questions and theoretical debates

EMPHASES / TOPICS TO BE DISCUSSED & SELECTED

 IN FIRST SESSION 

Interpersonal/CMC

1. Uncertainty Reduction Theory of Berger

2. Social Information Processing Theory (hyperpersonal) of Walther

3. Social Judgment Theory of Sherif 

4. Symbolic Interaction of Mead

Messages

5. Discourse Analysis of van Dijk

6. Film Analysis of Bordwell

7. Narrative theory of Phelan

8. Aesthetics Analysis of Berlyne

Persuasion

9. Narrative Paradigm of Fisher

10. Elaboration Likelihood Model of Petty & Cacioppo

Selection

11. Cognitive Dissonance Theory of Festinger

12. Selective Exposure of Zillmann & Bryant, Knobloch-Westerwick

Ecology & Culture

13. Media Ecology of McLuhan

14. Cultural Criticism Perspective of Postman / Adorno

Mass Communication

15. Spiral of Silence Theory of Noelle

16. Uses and Gratifications of Katz

Cultivation Theory of Gerbner

17. Priming & Framing of Entman, McCombs & others

18. Social-Cognitive Theory of Mass Communication by Bandura

Recent Perspectives

19. Dynamic-Transactional Models of Früh & Schönbach and others

20. Social Identity Theory of Tajfel & Turner

21. Dynamic Self & Self-Regulation of Marcus, Slater, Knobloch-Westerwick

22. Incivility of Coe et al.

Communication Technologies

23. Diffusion of Innovation Theory of Rogers

24.Select Theories Regarding CMC/HCI/AI:

 FOMO, CASA, POPC 

 (Books by Bu Zhong, Vorderer et al.) 

Expectations for successful completion:

Ongoing active participation and discussion, continuous reading and commenting of seminar materials to prepare session discussions and group work, information search and presentation

Note that the FKR (Fakultätsrat) of Fak. I requires that participants do not miss more than 2 sessions of a seminar for successful completion.

Forensischer Stimmenvergleich anhand akustisch-phonetischer Merkmale und Bayes'scher Statistik – für die Module MA-SK 5b (WP Schwerpunkt & WP Vertiefung) und MA_MED 7/4 (WP)

Pflichtseminar für den Bachelorstudiengang "Kultur und Technik" mit dem Kernfach "Sprache und Kommunikation"

Modul BA-KulT SK 6

Seminar im Masterstudiengang "Sprache und Kommunikation"

Pflicht für den Schwerpunkt "Angewandte Kommunikations- und Sprachwissenschaft"

Mögliche Wahlpflicht für den Schwerpunkt "Kognitive Medienlinguistik"

Mögliche Wahlpflicht für den Masterstudiengang "Medienwissenschaft"

Modulzuodnung: MA-SK 3b, MA-MED 7/3

(Einführung in die Sprach-) Signalanalyse mit Praat und (Einführung ins) Programmieren unter Praat

BA-KulT SK 5 (Pflicht)

Methodenpraktikum zur Einübung quantitativ-empirischer Methoden zur Erforschung mündlicher Kommunikation.

MA-SK 4b (P)