Content
As a fundamental concept of this course, we will analyze and discuss different critical steps in the innovation process. This will include aspects of the so called “fuzzy front end” to development and launch of innovative result. The course will discuss different actor roles in the innovation process, from formal positions to informal roles played in the innovation context. Here, different champion roles, their contingencies and performance effects will be a central aspect. This actor-based approach will be extended towards understanding the roles of teams and team specific management. Finally, and as a second main aspect, the course will study collaboration opportunities with external partners offered in the innovation process. Interacting with suppliers and in particular, customers or users will be a prominent issue in this course. Recent approaches, discussed under the heading of open innovation, will be reflected on a large body of research and practical approaches will be put to a critical test.
