Moses - Marketing und Produktionsmanagement

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Module / Version:
#70183 / #3

Validity:
Seit WS 2019/20

Default display language:
German

Module title:
Marketing und Produktionsmanagement
Marketing and Operations Management

Credits:
6

Responsible person:
Talke, Katrin

Grading:
benotet

Type of exam:
Schriftliche Prüfung

Zugehörigkeit

Faculty:
Fakultät VII

Institute:
Institut für Betriebswirtschaftslehre

Area of expertise:
37321400 FG Marketing

Prüfungsausschuss:
Betriebswirtschaftslehre

Kontakt

Office:
H 95

Contact person:
Talke, Katrin

E-mail address:
saskia.walz@tu-berlin.de

Website:

https://www.tu.berlin/marketing/studium-lehre/lehrveranstaltungen

Learning Outcomes

This course teaches the basics of marketing and production management. After completing the marketing part, students should understand marketing as central concept in management. Students get an overview of the core analytical and methodological aspects of marketing management. This enables students to recognize, analyze and manage the most relevant marketing-related problems. The second part of the module provides an introduction to the management of production and service processes. After successfully completing this part of the course, students will have a basic understanding of the value creation process. They are familiar with the decision-making problems arising from the design and planning of such processes and are able to select and apply suitable scientific methods and instruments to solve these problems.

Content

The course is divided into two parts. The first half of the semester teaches the basics of Marketing. Primary educational goals are the market-orientation of firms, the planning of operative marketing measures (related to product, price, communication, and distribution) and the monitoring of their effectiveness. In addition, students are introduced to the basics of market research. The second part of the module starts with a brief introduction to Operations Management. Based on that, the following topics will be covered: modelling of value creation processes, process and performance analysis, master production planning, lot sizing, inventory management and scheduling.

Module Components

Pflichtgruppe:

All Courses are mandatory.

Course Name	Type	Number	Cycle	Language	SWS
Grundlagen des Marketing	VL	72 14 L 01	WiSe/SoSe	German	1
Grundlagen des Marketing	UE	72 14 L 02	WiSe/SoSe	German	1
Einführung in Produktions- und Dienstleistungsmanagement	VL	72 12 L 01	WiSe/SoSe	German	1
Einführung in Produktions- und Dienstleistungsmanagement	UE	72 12 L 02	WiSe/SoSe	German	1
Einführung in Produktions- und Dienstleistungsmanagement	TUT	72 12 L 03	WiSe/SoSe	German	1

Workload and Credit Points

Grundlagen des Marketing (VL):

Workload description	Multiplier	Hours	Total
Class attendance	15.0	1.0h	15.0h
Class preparation and follow-up	15.0	1.0h	15.0h
			30.0h(~1 LP)

Grundlagen des Marketing (UE):

Workload description	Multiplier	Hours	Total
Class attendance	15.0	1.0h	15.0h
Class preparation and follow-up	15.0	2.0h	30.0h
			45.0h(~2 LP)

Einführung in Produktions- und Dienstleistungsmanagement (VL):

Workload description	Multiplier	Hours	Total
Class attendance	15.0	1.0h	15.0h
Class preparation and follow-up	15.0	1.0h	15.0h
			30.0h(~1 LP)

Einführung in Produktions- und Dienstleistungsmanagement (UE):

Workload description	Multiplier	Hours	Total
Class attendance	15.0	1.0h	15.0h
Class preparation and follow-up	15.0	1.0h	15.0h
			30.0h(~1 LP)

Einführung in Produktions- und Dienstleistungsmanagement (TUT):

Workload description	Multiplier	Hours	Total
Class attendance	15.0	1.0h	15.0h
			15.0h(~1 LP)

Course-independent workload:

Workload description	Multiplier	Hours	Total
Exam preparation	1.0	30.0h	30.0h
			30.0h(~1 LP)

The Workload of the module sums up to 180.0 Hours. Therefore the module contains 6 Credits.

Description of Teaching and Learning Methods

In the lectures the subject matter is treated systematically and deepened by examples. In the exercises, selected questions are explained repeatedly. In addition, supplementary examples and tasks are dealt with. In the tutorials on production management, further tasks are discussed and students have sufficient time to ask questions.

Requirements for participation and examination

Desirable prerequisites for participation in the courses:

There are no prerequisites for the participation in this module.

Mandatory requirements for the module test application:

This module has no requirements.

Module completion

Grading

graded

Type of exam

Written exam

Language

German

Duration/Extent

90 min.

Duration of the Module

The following number of semesters is estimated for taking and completing the module:
1 Semester.

This module may be commenced in the following semesters:
Winter- und Sommersemester.

Maximum Number of Participants

This module is not limited to a number of students.

Registration Procedures

For information on registration please visit marketing.tu-berlin.de.

Recommended literature
Marketing: Bruhn, M., Marketing. Grundlagen für Studium und Praxis, Wiesbaden 2010; Homburg, C., Krosser, H., Marketingmanagement, Wiesbaden 2009
Produktions- und Dienstleistungsmanagement: Literatur wird in der Vorlesung bekanntgegeben (Operations Management: literature will be announced in the lecture)

Assigned Degree Programs

Semester:

Zeige auch ausgelaufene Studiengänge und StuPOs

This module is used in the following Degree Programs (new System):

Studiengang / StuPO	StuPOs	Verwendungen	Erste Verwendung	Letzte Verwendung
Medientechnik (Lehramt) (B. Sc.)	2	16	WiSe 2020/21	SoSe 2024
Medientechnik (Lehramt) (M. Ed.)	2	16	WiSe 2020/21	SoSe 2024
Nachhaltiges Management (B. Sc.)	2	17	WS 2019/20	SoSe 2024
Volkswirtschaftslehre (B. Sc.)	2	28	WS 2019/20	SoSe 2024
Wirtschaftsinformatik (B. Sc.)	2	16	WS 2019/20	SoSe 2024
Wirtschaftsingenieurwesen (B. Sc.)	1	11	WS 2019/20	SoSe 2024
Wirtschaftsmathematik (B. Sc.)	1	10	WS 2019/20	SoSe 2024

Students of other degrees can participate in this module without capacity testing.

Miscellaneous

https://www.marketing.tu-berlin.de/menue/home/parameter/en/ https://www.pom.tu-berlin.de/menue/lehre/lehrveranstaltungen/mpm/parameter/en/

Marketing und Produktionsmanagement