Moses - Aktuelle Themen aus Marketingpraxis und -forschung

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Diese Modulbeschreibung gilt nicht im aktuellen Semester.

Die Modulbeschreibung gilt nur für den Zeitraum WS 2019/20 - SoSe 2023.

Module / Version:
#70104 / #6

Validity:
WS 2019/20 - SoSe 2023

Default display language:
German

Module title:
Aktuelle Themen aus Marketingpraxis und -forschung
Marketing Praxis & Theory

Credits:
6

Responsible person:
Talke, Katrin

Grading:
benotet

Type of exam:
Portfolioprüfung

Zugehörigkeit

Faculty:
Fakultät VII

Institute:
Institut für Betriebswirtschaftslehre

Area of expertise:
37321400 FG Marketing

Prüfungsausschuss:
Betriebswirtschaftslehre

Kontakt

Office:
H 95

Contact person:
No information

E-mail address:
No information

Website:

https://www.tu.berlin/marketing/studium-lehre/lehrveranstaltungen

Learning Outcomes

In this project, previously acquired marketing knowledge will be applied directly to a current research problem or to a real-life case. The course can be conducted in cooperation with companies to develop operational and strategic marketing measures. This will be realized by teaching market research methods to conduct a structured secondary analysis and in many cases, also a primary analysis. Deepening skills in teamwork and communication is of equal importance.

Content

Projects focus on applying theoretical knowledge to real-life scientific or practical problems. Students collaborate on current research questions investigated by the marketing chair. These questions can relate to case studies or to problems of cooperation partners. Project seminars emphasize the indentification and analysis of marketing problems and the application of theories and methods to develop solutions and implications. In addition, they promote sound arguing, team and communication skills. The content of the course changes according to the current research questions of the chair of marketing.

Module Components

Pflichtgruppe:

All Courses are mandatory.

Course Name	Type	Number	Cycle	Language	SWS	VZ
Aktuelle Themen aus Marketingpraxis und -forschung	PJ	72 140 L 1461	WiSe/SoSe	German	4

Workload and Credit Points

Aktuelle Themen aus Marketingpraxis und -forschung (PJ):

Workload description	Multiplier	Hours	Total
Class attendance	15.0	4.0h	60.0h
			60.0h(~2 LP)

Course-independent workload:

Workload description	Multiplier	Hours	Total
Class preparation and follow-up	1.0	120.0h	120.0h
			120.0h(~4 LP)

The Workload of the module sums up to 180.0 Hours. Therefore the module contains 6 Credits.

Description of Teaching and Learning Methods

During the project exercise, research and project-relevant fundamentals of strategic and operative marketing, innovation marketing, consumer behaviour and market research are applied using concrete examples.

Requirements for participation and examination

Desirable prerequisites for participation in the courses:

no information

Mandatory requirements for the module test application:

1. Requirement

Modul70183 [Marketing und Produktionsmanagement] passed

Module completion

Grading

graded

Type of exam

Portfolio examination

Type of portfolio examination

100 Punkte insgesamt

Language

German

Test elements

Name	Points	Categorie	Duration/Extent
Individual project performance	50	written	60 minutes
Written paper	50	written	15 pages

Grading scale

Notenschlüssel »Notenschlüssel 4: Fak I, Fak VII«

Gesamtpunktzahl	1.0	1.3	1.7	2.0	2.3	2.7	3.0	3.3	3.7	4.0
100.0pt	90.0pt	85.0pt	80.0pt	76.0pt	72.0pt	67.0pt	63.0pt	59.0pt	54.0pt	50.0pt

Test description (Module completion)

The portfolio examination consists of the following elements, adding up to a maximum of 100 credits. The grading follows the joint conversion key of the School of Economics and Management (decision of the school's council dated May 28, 2014 - FKR VII-4/8-28.05.2014).

Duration of the Module

The following number of semesters is estimated for taking and completing the module:
1 Semester.

This module may be commenced in the following semesters:
Winter- und Sommersemester.

Maximum Number of Participants

The maximum capacity of students is 20.

Registration Procedures

For information on registration please visit marketing.tu-berlin.de.

Recommended literature
No recommended literature given

Assigned Degree Programs

Semester:

Zeige auch ausgelaufene Studiengänge und StuPOs

This module is used in the following Degree Programs (new System):

	Studiengang / StuPO	StuPOs	Verwendungen	Erste Verwendung	Letzte Verwendung
This module is not used in any degree program.

Miscellaneous

No information

Aktuelle Themen aus Marketingpraxis und -forschung